MKTG.4010 Advertising (Formerly 62.401/MKTG.401)
Id: 006434 Credits: 3-3Description
Evaluation of various marketing communication methods, including sales promotion and public relations, with an emphasis on advertising. Research, copy writing, scheduling and budgeting from the viewpoint of the marketing manager.
Prerequisites
Pre-Req: MKTG.2010 Marketing Principles.
Course prerequisites/corequisites are determined by the faculty and approved by the curriculum committees. Students are required to fulfill these requirements prior to enrollment. For courses offered through online or GPS delivery, students are responsible for confirming with the instructor or department that all enrollment requirements have been satisfied before registering.