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MKTG.3130 Sales and Customer Relations (Formerly MKTG 313/62.313)

Id: 006433 Credits Min: 3 Credits Max: 3


Focuses on the concept of customer value, operating decisions in sales, customer service, and account management. Focus is given on calculating the value of a good or service to the customer, professional selling and sales forecasting, retail and wholesale operations, purchasing, and logistics.


Pre-Req: MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.

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