Id: 006426 Credits Min: 3 Credits Max: 3

Description

The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.

Prerequisites

ENGL.1010/S College Writing I, or ENGL.1020 College Writing II, or HONR.110 First Year Seminar in Honors:Text in the City.

View Current Offerings