Description

Students will explore the theories and practice of communication in public health, with a particular emphasis on the role of technology in sharing public health information. The impact of social and environmental factors on the success of health messages, and the relevance of social media and other technology to positively impact issues in population health will be analyzed. The strategic and ethical use of media in developing and implementing effective public health communications is a focus of the course. The targeting of health communication campaigns to populations for the purpose of influencing behaviors and health policy will be examined.