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PUBH.5270 Planning and Marketing in Healthcare (Formerly 32.527)

Id: 033041 Credits Min: 3 Credits Max: 3


Students learn the fundamentals of planning and marketing and how they are applied to the health care system. Students use common tools and techniques to conduct environmental scanning, and feasibility analysis to determine if marketing goals for a new product or service meet the mission, vision and strategic plan of the healthcare organization. SMART Goals are introduced along with other campaign foundations in the development of a marketing summary and strategy for the healthcare organization.

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