MKTG.3020 Marketing Research (Formerly MKTG 302/62.302)

Id: 006428 Credits: 3-3

Description

Analysis of the information gathering function of marketing management. Design, execution and evaluation of marketing research.

Prerequisites

Pre-Req: MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.

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Course prerequisites/corequisites are determined by the faculty and approved by the curriculum committees. Students are required to fulfill these requirements prior to enrollment. For courses offered through online or GPS delivery, students are responsible for confirming with the instructor or department that all enrollment requirements have been satisfied before registering.