Ninety-five percent of the world's customers, 80 percent of the world's economy, and the world's fastest-growing markets are outside the United States. Thus, it is not surprising that business has become global. Therefore, learning about international business and its unique challenges are an important part of a business education. The course will first address the concept of globalization, the international business environment, and the foreign national business environment, including the variety of cultures and different economic, political, and legal systems around the world. The course will then focus on international business management, including how to analyze global business opportunities, create a strategy and choose entry modes, and how to market, operate, and manage international companies. We will consider a wide variety of regions and countries, and industries and companies of all sizes including recent successful global start-ups.
Pre-Req: MGMT.3010 Organizational Behavior.