This course focuses on entrepreneurship in established companies. Corporate Entrepreneurship (CE) is a process by which companies adopt a conscious strategy to encourage creativity, innovation, outside-the-box thinking, experimentation and risk taking. As a result, companies promoting and implementing CE strive for competitive advantages in rapidly changing global markets. The course will cover components of CE, developing & implementing CE strategies and managing CE.
Matriculated MBA students who completed ACCT.5010, FINA.5010, MKTG.5010, POMS.5010, MGMT.5010,MGMT.5110 OR MSITE major OR New Venture Certificate OR PSM major OR MSA major OR permission of graduate program coordinator.