This course examines technological innovation and its relationship to value-creation and business strategy. Emphasis is placed on emerging scientific and technical innovations and the opportunities and challenges they present to both existing businesses and new venture entrepreneurs. The overall goal of this course is to help you to understand, appreciate and learn to manage the technology innovation process. Students examine innovation strategies, planning models, evaluation models, licensing and the commercialization process required to launch new businesses around innovative products and technologies.
Matriculated MBA students who completed ACCT.5010, FINA.5010, MKTG.5010, POMS.5010, MGMT.5010,MGMT.5110 OR MSITE major OR New Venture Certificate OR PSM major OR MSA major OR permission of graduate program coordinator.