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ENTR.6450 New Product Development (Formerly 66.630)

Id: 035583 Credits Min: 3 Credits Max: 3


This course will enable students to understand the complexities involved in new innovation and technology-based product development. Through examples and exercises, students will be exposed to such topics as creative problem solving, customers/suppliers/partners involvements and inputs processes, integration among all functions, building and managing cross functional teams, rapid prototyping and development, creating a learning organization and measurements.


Pre-req: MKTG.5010 Marketing Fundamentals, or permission of graduate program coordinator.

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