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UMass Lowell will resume on-campus instruction, research and campus life for Fall 2020. View the plan for more info.

ARTS.3970 Art and Copy (formerly 70.397)

Id: 006883 Credits Min: 3 Credits Max: 3

Description

The real world of advertising incorporates selling words and memorable images in a dynamic visual/verbal design unit. As copywriters and art directors, students learn to think pictures and see words as they prepare advertising campaign concepts for a variety of products and media, including print and television. Spring, alternate years.

Prerequisites

ARTS 1010 Art Concepts, ARTS 1020 Art Concepts II, ARTS 1130 Digital Foundations, ARTS 2010 Form & Content, ARTS 1550 Drawing I, ARTS 1560 Drawing II, ARTS 2100 Graphic Design I and ARTS 3100 Graphic Design II.

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