02/09/2022
By Patricia Morena
Global Entrepreneurship Exchange (GE2) and IUCEE Webinar Series: "Designing Subscription Business Models"
Presenters: Sunny Li Sun, Associate Professor, UMass Lowell, and William Chongyang Zhou, Ph.D. Student, UMass Lowell
Thursday, Feb. 24 at 9:30 a.m. (2:30 PM GMT, 8:00 PM IST)
The webinar is free to the public.
Register online.
Subscription business models are changing the way that Americans consume software, music, movies, television, fitness, clothing, and food. Even tractor maker Deere or carmakers GM and Volvo are trying to sell subscriptions to consumers. Venture capital firms and public investors tend to also invest more money into this new model. In our study, we found that subscription business models have design rules in customer-orientation, inter-functional coordination, and digitalization. In an analysis of new venture viability during the COVID-19 pandemic, we also find that changes in shareholder value, firm risk, and severity of loss with subscription business models are less, compared with rivals. We also introduce some teaching tools to inspire our students to identify the customer's “job-to-be-done”, to map recurring payments, and to pitch the model to investors.
Visit the GE2 Webinar Website for a listing of all webinars and recordings of past webinars.