09/27/2021
By Patricia Morena

Join the next GE2 webinar on October 14 at 9 a.m. ET, with presenter Marc Gruber, Ph.D., College of Management of Technology at EPFL, Lausanne Switzerland.

Many studies have shown that the #1 reason why startups fail is lack of market need. In this webinar, Marc will introduce the Market Opportunity Navigator - which is the 4th tool in the lean startup toolset and featured in his book (with Sharon Tal) entitled "Where to Play." Using plenty of examples Marc will show how this easy-to-use tool can help entrepreneurs and innovators to figure out how to identify great market opportunities, discover additional ones, and create a company that is more flexible in case it has to pivot to another market domain.

Location: Virtual event
Event Contact: patricia_morena@uml.edu
Event Sponsor: Global Entrepreneurship Exchange - GE2 and IUCEE
Admission: Free
Registration Link