A marketing mind-set suffuses all of our work and plays a larger or smaller role from one project to another.

Marketing consultation can take the form of one brainstorming session on a specific project or an on-going dialogue that guides continuing work, as in the case of student recruitment.

Our team works with faculty and administrators to

  • help identify an audience,
  • understand what that audience needs and wants to know,
  • clarify key elements of the campus offering,
  • and develop a message that integrates information essential to both the audience and campus.

Marketing activities also include promotion of the university overall. 

Enrollment Marketing & Brand Strategy Team

Taylor Mugford
Executive Director of Enrollment Marketing & Brand Strategy
978-934-3235
Email: Taylor_Mugford@uml.edu

Katie Hennessey
Asst. Director of Marketing
978-934-3536
Email: Katie_Hennessy@uml.edu

Eleni Pigakis
Office Manager
978-934-3354
Email: Eleni_Pigakis​@​uml.edu
Amy Eddy
Director of Enrollment Marketing
978-934-3182
Email: Amy_Eddy@uml.edu
Liz Rufiange
Asst. Director of Enrollment Marketing
978-934-3174
Email: Liz_Rufiange@uml.edu 
Savannah Nguyen
Enrollment Marketing Coordinator
Email: Savannah_Nguyen​@​uml.edu