While many colleges and universities around the country lowered their fundraising goals toward the end of the 2020 fiscal year due to the COVID-19 crisis, UMass Lowell surpassed its targets. More than $21.5 million was raised in the fiscal year that ended on June 30, 5 percent over its goal.
In large part, this was due to a successful pace in fundraising prior to March.
“A growing number of alumni, friends and corporate partners are recognizing the importance of keeping a quality, public education affordable,” says John Feudo, vice chancellor for university advancement. “The success of many degree seekers absolutely depends on it.”
After the COVID-19 crisis hit, the university pivoted its focus to the Student Emergency Needs campaign to meet the immediate challenges of students—many of whom found themselves with unexpected financial hardships. Despite facing difficult circumstances themselves, alumni, friends, faculty and staff contributed hundreds of thousands of dollars to help students complete their semester’s studies.
Other fundraising successes from the year included: annual fund contributions were up 8 percent over the previous year; an increase in the average gift amount for undergraduate alumni donors; and 23 new endowments established, bringing the total number of endowed funds to 570.
UML thanks all those who made these successes possible.
“Continued support will be more critical than ever in the coming year,” says Feudo. “Particularly to the UMass Lowell Fund, which allows the university to put donor dollars to work in the most crucial areas as we continue to navigate the effects of the pandemic.”