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Athletic Logo Receives Makeover

Updated River Hawk Logo Helps Brand All Teams

The new primary athletics logo incorporates the River Hawk soaring over the Merrimack River.

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You may have noticed a difference in the River Hawks’ athletic logo recently: redder, more modern looking and more coordinated across all athletics teams. The Athletics Department recently unveiled an updated version of the original athletics logo, a river hawk’s head in a circle, created 12 years ago. Fans will see a more animated and fiercer river hawk on uniforms and other athletic apparel, as well as on the new Costello Gym floor and all department letterheads.

The year-long project was guided by Phoenix Design of New York City. The primary logo includes a red and blue river hawk soaring over water representing the Merrimack River. The secondary logo, used when a smaller image is required, is a fierce-looking river hawk head over white and blue letters.

“The River Hawk nickname and logo has served the campus well since it was first developed in 1994, but this is a fresh opportunity to re-introduce our athletic programs to the community,” said UML Director of Athletics Dana Skinner.

The primary color for the athletic logo has changed to red, with reflex blue and white used as complementary colors. As uniforms are replaced, the new logo will be incorporated until all uniforms carry the same look.

Visit the athletics website for more details.

Umass Lowell's athletics logo.
The secondary logo will be used when a smaller version is needed.