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Latest Trends in Entrepreneurship & Innovation: Executives Workshop

Dive Into Global Entrepreneurship Ocean!

March 21-23, 2019

Pulichino Tong Business Center
UMass Lowell
Lowell, MA

Register Online

The PULICHINO TONG BUSINESS CENTER, perched prominently on the corner of University Avenue and Riverside Street, the glass and steel structure features 10 classrooms wired with the latest audio-visual technology, a state-of-the-art trading room with two dozen Bloomberg terminals and multiple collaboration spaces scattered across all four floors that provide sweeping views of North and East campuses and the city beyond. Photo by Cambridge Seven

Executives and managers have been faced with new challenges of increased competition, changing demands from both customers and consumers and globalization in nearly all types and size of companies. To succeed in today’s ultracompetitive environment, we need to:

  • Understand the fast-evolving global forces critical to creating and sustaining competitive advantage
  • Develop a contemporary understanding of roles of innovation and entrepreneurship to maintain competitive advantage and to innovate
  • Apply lessons learned from 21st century startups to a larger organization

Participants in this three-day workshop will learn:

  • How to use contemporary tools, framework and thinking to identify, develop and build new ventures and business models
  • How to build an internal ecosystem of innovation and entrepreneurship
  • How to sustain and grow new ventures and opportunities

The THREE Day Workshop will cover:

  • Essentials of Global Entrepreneurship and Innovation
  • Tools and Frameworks (Business Model Canvas, Lean Launchpad, Lean Start-up, Design Thinking, Blue Ocean Strategy)
  • Customer Discovery Process
  • Case Studies, Class Exercises and Projects
  • Entrepreneurship Ecosystems within and outside an established business
  • Visit Incubators
  • Meet young aspiring entrepreneurs!

Who should attend?

  • Division and business general managers
  • Marketing directors and managers
  • Engineering, R&D directors and managers
  • Operating managers

Your Workshop Hosts

For more than 15 years, UMass Lowell has been a leader in entrepreneurship and innovation research and academic programs. Blue Sail Consulting is a strategy, execution and innovation firm working with startup, mid-size and large corporate clients since 2009.

Fees and Registration

The workshop fee is $2,750 per person. Space is limited.

Register Online

To get more information, please email: wilsoncenterforentrepreneurship@uml.edu.