Where to Play: Finding your New Growth Opportunities in a More Systematic Manner

Presenter: Marc Gruber

Many studies have shown that the #1 reason why startups fail is lack of market need. In this webinar, Marc will introduce the Market Opportunity Navigator - which is the 4th tool in the lean startup toolset and featured in his book (with Sharon Tal) entitled "Where to Play". Using plenty of examples Marc will show how this easy-to-use tool can help entrepreneurs and innovators to figure out how to identify great market opportunities, discover additional ones, and create a company that is more flexible in case it has to pivot to another market domain.