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LOWELL - The University of Massachusetts Lowell has announced a two-year agreement with the Lowell Spinners to broadcast the minor-league baseball games on its public radio station WUML.
Executive Director of Public Affairs Louis DiNatale said the live broadcast of all regular and post-season games of the Spinners - a Class A affiliate of the Boston Red Sox - beginning this season can expose a broad range of new listeners to WUML.
"This is a two-year experiment designed to improve audience share which will add value to our FCC license," DiNatale said. "The Spinners are a widely popular team and we believe this relationship will increase listeners for other student and community programming on WUML."
Lowell Spinners General Manager Tim Bawmann said the organization is "thrilled" to partner with the University and WUML, noting that it also will enable UML students to work on production of a baseball radio program.
"It's a natural fit," Bawmann said. "With a strong relationship already in place with the University we feel this will only solidify our partnership and provide an educational opportunity to the students."
"This is a perfect win-win situation for both parties and we look forward to bringing Spinners baseball to the Merrimack Valley on WUML 91.5 FM for many summers to come," he added.
The baseball play-by-play will be done by Bob Ellis, a seasoned radio professional who has been the announcer for River Hawks hockey for 20 years and, in previous years, held the mike for the Spinners. He also is the co-host of WUML's "Sunrise" morning show.
The 76-game Spinners season begins Tuesday, June 21. Games are usually Monday through Friday at 7:05 p.m. and Saturday and Sunday at 5:05 p.m.