Sometimes the best way to stand out in the crowd is to join one.
In November, the Office of University Advancement launched its first-ever crowdfunding campaign. The goal: Use social media to raise funds for four worthy projects — a new scholarship honoring Larry Siegel, associate vice chancellor for student affairs; funding for Veterans Services; a documentary celebrating the UMass Lowell String Project; and a five-song EP by Hawkapella, the university’s all-male a cappella group.
“People believe in UMass Lowell, and crowdfunding makes it fun and easy for them to show support,” says Theresa Lee, executive director of annual giving.
Partnering with GiveCampus, a secure crowdfunding site that specializes in academic institutions, “means our
donors can learn more about these projects, make a gift and then spread the word on social media,” she says.
In short order, donors have contributed more than $6,000 to the four campaigns. Lee says the university will add new projects throughout the school year.