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Crowdfunding Comes to UMass Lowell

Small Donations Add Up for Scholarships, Vet Services, the String Project and Hawkapella

Members of Hawkapella hold a thank you card.
Hawkapella hopes to record its first-ever EP thanks to UMass Lowell’s new crowdfunding campaign.


Sometimes the best way to stand out in the crowd is to join one.

In November, the Office of University Advancement launched its first-ever crowdfunding campaign. The goal: Use social media to raise funds for four worthy projects — a new scholarship honoring Larry Siegel, associate vice chancellor for student affairs; funding for Veterans Services; a documentary celebrating the UMass Lowell String Project; and a five-song EP by Hawkapella, the university’s all-male a cappella group.

“People believe in UMass Lowell, and crowdfunding makes it fun and easy for them to show support,” says Theresa Lee, executive director of annual giving.

Partnering with GiveCampus, a secure crowdfunding site that specializes in academic institutions, “means our

donors can learn more about these projects, make a gift and then spread the word on social media,” she says.

In short order, donors have contributed more than $6,000 to the four campaigns. Lee says the university will add new projects throughout the school year.

To join the crowd, visit