Expertise

Marketing, Global Marketing, Product Life Cycle Management (PLM)

Biosketch

Andrew Rodger is a Visiting Faculty Lecturer in the UMass Lowell (UML) Manning School of Business Department of Marketing, Entrepreneurship and Innovation. He is a high level management, marketing, sales and communications executive with over 30 years’ experience in domestic and world markets.

Special skills include presenting business strategies and new technologies to top Management. He is a visionary and effective team builder in environments of high growth and dramatic corporate restructuring: for example, major growth per annum, takeover, merger, acquisition, start-ups, leveraged buy-outs, Initial Public Offering and partnerships. Professional experience in New Product Introduction (NPI) Engineering, Marketing, Communications and Business Management. Global knowledge of many industries from Aero, Auto, Energy, to Consumer Goods, Retail, Apparel, Life Sciences and Hi-Tech. Managed the successful launch and management of three hi-tech start-ups: “SmarTeam,” “@d:tech,” and “eMarketWorld.”

He is an active executive consultant in Engineering Life Cycle Management and Global Marketing. Produced many high growth Sales and Marketing strategies using new technologies for Sales, Business Development, Competitive Analysis, Global Communications and Digital Media including Advertising, Social Media, PR, Event Management, Industry and Financial Analyst Relations.

Higher Education Teaching Experience: Visiting Lecturer and Adjunct Professor at UMASS Lowell; Adjunct Graduate Professor at Simmons University; Professional Data Management Certification Skills for Product Life Cycle Management.