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Bachelor of Arts in Digital Media

Students in the program develop marketable technical and critical thinking skills in visual and audio communication and graduate prepared to work in the diverse, and growing, field of digital media.


Digital Media student operating a video camera in a UMass Lowell studio Photo by Pavel Raminiko

The Bachelor of Arts in Digital Media at UMass Lowell helps students turn their talent and passion into careers in the diverse and rapidly expanding field of media production. With an interdisciplinary structure and real-world approach, this program offers a rigorous curriculum taught by industry experts. Students can build their skills and explore their interests through a wide range of courses in video, film, sound production, editing, motion graphics, broadcasting and screenwriting.

Experiential Learning

The digital media program offers many opportunities for students to gain hands-on experience with regional media companies through professional internships and co-ops in film, TV, animation, marketing and digital production. See examples below.

Mix of Theory and Practice

With a mix of theory and practical learning, our program helps students develop a fundamental baseline of knowledge while honing their skills in media creation. The digital media major takes students from formative introductory classes to the completion of a professional capstone portfolio project that meets the requirements of future employers.

For curriculum details please visit the following in the academic catalog:

Potential Courses

Examples of our courses include:

  • Video Production for Digital Media
  • Lighting Principles 
  • Audio Production for Digital Media
  • Advanced Digital Editing
  • Multimedia Storytelling 
  • Podcasting
  • TV Studio Production
  • Visual Motion Effects 
  • Screenwriting

Interdisciplinary Learning

In addition, we have many close relationships with the English, Art & Design, Music and Political Science Departments, where students can cultivate their skills and pursue their interests with an expansive offering of elective courses.

What Can You Do with this Degree?

Graduates of this program have gone on to careers in areas such as: 

  • Television and film production
  • Digital agencies and advertising
  • Media production for web and corporate communications
  • Multimedia production
  • Broadcast and digital journalism
  • Marketing
  • Motion graphics and animation
  • Sports media programming
  • Audio for podcasting and journalism
  • Editing for film, television and multimedia
  • Videography

Recent graduates have found jobs at:

  • CNN
  • MaySen Academy, Japan
  • UMass Lowell Athletics and the Tsongas Center
  • W Hotels, Boston
  • ZOLL Medical Corp.

UMass Lowell's Digital Media minor and the Bachelor of Arts in Liberal Arts, Digital Media concentration are designed to provide students with an opportunity to explore the theory and practice of media as it is being produced on the ground today. Check out these interdisciplinary programs.


Students will work in the program's new TV studio, a theater, sound recording technology studios, music practice rooms, specialized art studios and other relevant UMass Lowell facilities. 

Students will benefit from internships and service learning opportunities with our multiple community and business partners. Students will also benefit from a collaboration with the UMass Lowell Center for Public Opinion, which, together with its media partners, conducts and reports on political surveys, hosts debates, and sponsors other political events on campus (speakers, panels, etc.).

Our students have produced media, interned with and worked on projects for numerous clients, including:

  • 1623 Studios
  • Bloem Boston
  • Brigham and Women’s Hospital
  • Interiology Design Co.
  • Lowell TeleMedia Center
  • Living Learning Communities at UMass Lowell
  • MetroWest Legal Services
  • River Hawk Scholars Academy at UMass Lowell
  • Theatre Arts Program at UMass Lowell
  • Thrive Support & Advocacy
  • Tsongas Industrial History Center
  • UniFirst Corp.
  • U.S. House of Representatives
  • ZOLL Medical Corp.