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Using repurposed Out of Home media, an interdisciplinary group from education, art, and the sustainability committee will engage the UMass Lowell community with climate change science and showcase UMass Lowell’s current sustainability efforts by using eight eye-catching, 8½ feet ostrich-shaped art displays.

Getting Heads Out of the Sand (GHOOTS)

Metal ostrich displaying environmental facts

Using repurposed Out of Home media, an interdisciplinary group from education, art, and the sustainability committee will engage the UMass Lowell community with climate change science and showcase UMass Lowell’s current sustainability efforts by using eight eye-catching, 8½ feet ostrich-shaped art displays.

The primary purpose of the project is to increase awareness of UMass Lowell’s sustainability efforts while teaching the university community about climate change. The campaign will provide opportunities to promote UMass Lowell’s sustainable practices in the press and through social media.  In addition, this project will allow educational researchers to determine the effectiveness of using Out of Home art displays for informal educational purposes.