Out of home media is a unique form of communication. While it is easily accessible by the viewer, it is also fleeting. Viewers do not usually spend more than a few seconds considering the content. Nevertheless, it is a great platform for clear, visual, and direct messages, but it is a weak means of conveying large amounts of information and detail.
We recommend that you pay attention to out of home media such as billboards, placards, and posters next time you ride the train or bus. Which advertisements do you think are best? Why? What are the elements that make an effective advertisement? You can use your findings to shape your project!
The following are a few tips to get you started in the right direction:
- Generally speaking, less is more in this competition. Because the artwork will be placed on buses, simpler designs will be more effective than very complex compositions.
- Restrain your use of words in your composition. The less you write the better, but carefully written text can be very important as well. So, think carefully about what you write and don’t overdo it!
- Make the center of the composition the focus of your efforts.
- Maintain a 1 inch border all the way around the canvas, which means that for the 24” x 9” canvas, you have a 22” x 7” work space.