Suggested Degree Pathway for Business Administration - Marketing Concentration

For students who entered fall 2015 to spring 2019.

Freshman Year

Fall Semester

Course#Course NameCr.
ENGL.1010 /
HONR.1100
College Writing I / FYSH (CW)
3
BUSI.1500Business 101
3
MATH.1210
Management Precalc. (STEM)3
xxxx.xxxx
Science w/Lab Persp. (SCL)
3
xxxx.xxxx
Co-Req. Science Persp. Lab (SCL)1
Total13

Spring Semester

Course#Course NameCr.
ENGL.1020College Writing II (CW)3
ENTR.1000
The Freshmen Diff.Maker Sem.
1
MATH.1220
Management Calculus (MATH)
3
HIST.xxxx
History Elective (AH)
3
xxxx.xxxx
Science w/Lab Persp. (SCL)
3
xxxx.xxxx
Co-Req Science Persp. Lab (SCL)
1
Total14

Sophomore Year

Fall Semester

Course#Course NameCr.
ACCT.2010
Accounting/Financial
3
ECON.2110
Statistics I3
xxxx.xxxx
Arts and Hum. Persp. (AH)
3
xxxx.xxxxSocial Sciences Persp. (SS)3
ECON.2010
Economics I (SS)
3
MKTG.2100
Professional Communications (WOC)
3
Total18

Spring Semester

Course#Course NameCr.
ACCT.2020
Accounting/Managerial
3
POMS.2010
Intro to Business Analytics
3
ECON.2020
Economics II
3
MKTG.2010
Marketing Principles3
LGST.2620
Business Law
3
MIST.2010Business Info Systems3
Total18

Junior Year

Fall Semester

Course#Course NameCr.
FINA.3010Financial Management3
POMS.3010Operations Management3
MGMT.3010Organizational Behavior3
MKTG.3130Sales & Customer Relations
3
xxxx.xxxxSocial Sciences Persp. (SS)
3
Total15

Spring Semester

Course#Course NameCr.
MKTG.3150New Product & Service Management (AIL), (IL)
3
xxxx.xxxxArts and Hum. Persp. (AH)3
xxxx.xxxxManning Elective (3000/4000 level)3
xxxx.xxxxManning Elective (3000/4000 level)3
xxxx.xxxxManning Elective (3000/4000 level)
3
Total15

Senior Year

Fall Semester

Course#Course NameCr.
MKTG.4120
Global Marketing (DCA)
3
MGMT.3800
Business Ethics (SRE)
3
MKTG.xxxx
MKTG Elective
3
xxxx.xxxxManning or Non-Manning Elective (3000/4000 level)3
xxxx.xxxxManning or Non-Manning Elective
3
Total15

Spring Semester

Course#Course NameCr.
MKTG.4110
Marketing Analytics (CTPS), (QL)
3
xxxx.xxxx
Manning or Non-Manning Elective
3
xxxx.xxxx
Manning Elective (3000/4000 level) 
3
xxxx.xxxx
Manning or Non-Manning Elective (3000/4000 level)3
MGMT.4900 /
ENTR.4960
Strategic Management / Entrepren. Strategy Implement.13
Total15
Total Minimum Credits = 123

1Either course satisfies the Capstone requirement.

No more than two Breadth of Knowledge courses can be taken with the same prefix. The Core Curriculum courses may be taken in any sequence. Refer to the Core Curriculum policy for further details. You should meet with your faculty advisor to determine how you will meet the Core Curriculum requirements.

Current UMass Lowell students should use their Advisement Report in SIS. If you need assistance, please contact your adviser.

Restriction on off-campus study:

Be advised that any course taken at another institution must be formally approved prior to enrollment. See the catalog policy for details.

Last updated: 4/03/2019