Suggested Degree Pathway for Business Administration - Marketing Concentration

For students who entered fall 2015 and beyond.

Freshman Year

Fall Semester

Course# Course Name Cr.
ENGL.1010/
HONR.1100
College Writing I/FYSH (CW)
3
BUSI.1500 Business 101
3
MATH.1210
Management Precalc. (STEM) 3
xxxx.xxxx
Science w/Lab Persp. (SCL)
3
xxxx.xxxx
Co-Req. Science Persp. Lab (SCL) 1
Total 13

Spring Semester

Course# Course Name Cr.
ENGL.1020 College Writing II (CW) 3
ENTR.1000
The Freshmen Diff.Maker Sem.
1
MATH.1220
Management Calculus (MATH)
3
HIST.xxxx
History Elective (AH)
3
xxxx.xxxx
Science w/Lab Persp. (SCL)
3
xxxx.xxxx
Co-Req Science Persp. Lab (SCL)
1
Total 14

Sophomore Year

Fall Semester

Course# Course Name Cr.
ACCT.2010
Accounting/Financial
3
ECON.2110
Statistics I 3
xxxx.xxxx
Arts and Hum. Persp. (AH)
3
xxxx.xxxx Social Science Persp. (SS) 3
ECON.2010
Economics I (SS)
3
MKTG.2100
Professional Communications (WOC)
3
Total 18

Spring Semester

Course# Course Name Cr.
ACCT.2020
Accounting/Managerial
3
POMS.2010
Intro to Business Analytics
3
ECON.2020
Economics II
3
MKTG.2010
Marketing Principles 3
LGST.2620
Business Law
3
MIST.2010 Business Info Systems 3
Total 18

Junior Year

Fall Semester

Course# Course Name Cr.
FINA.3010 Financial Management 3
POMS.3010 Operations Management 3
MGMT.3010 Organizational Behavior 3
MKTG.3130 Sales & Customer Relations
3
xxxx.xxxx Social Science Elective (SS)
3
Total 15

Spring Semester

Course# Course Name Cr.
MKTG.3150 New Product & Service Management (AIL), (IL)
3
xxxx.xxxx Arts and Hum. Persp. (AH) 3
xxxx.xxxx MSB Elective (3000/4000 level) 3
xxxx.xxxx MSB Elective (3000/4000 level) 3
xxxx.xxxx MSB Elective (3000/4000 level)
3
Total 15

Senior Year

Fall Semester

Course# Course Name Cr.
MKTG.4120
Global Marketing (DCA)
3
MGMT.3800
Business Ethics (SRE)
3
MKTG.xxxx
MKTG Elective
3
xxxx.xxxx MSB Elective (3000/4000 level) 3
xxxx.xxxx MSB or NON-MSB Elective
3
Total 15

Spring Semester

Course# Course Name Cr.
MKTG.4110
Marketing Analytics (CTPS), (QL)
3
xxxx.xxxx
MSB or NON-MSB Elective
3
xxxx.xxxx
MSB Elective (3000/4000 level) 
3
xxxx.xxxx
MSB Elective (3000/4000 level)
3
MGMT.4900/
ENTR.4960
Strategic Management / Entrepren. Strategy Implement.1 3
Total 15
Total Minimum Credits = 123

1Either course satisfies the Capstone requirement.

No more than two Breadth of Knowledge courses can be taken with the same prefix. The Core Curriculum courses may be taken in any sequence. Refer to the Core Curriculum website for further details. You should meet with your faculty advisor to determine how you will meet the Core Curriculum requirements.

Current UMass Lowell students should use their Advisement Report in SIS. If you need assistance, please contact your adviser.

Restriction on off-campus study:

Be advised that any course taken at another institution must be formally approved prior to enrollment. See the catalog policy for details.

Last updated: 12/07/2017