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Manning School of Business

Suggested Degree Pathway for Business Administration - Marketing Concentration

For students who entered fall 2015 to spring 2019.

Freshman Year

Fall Semester

Course NumberCourse NameCredits
ENGL.1010 /
HONR.1100
College Writing I / FYSH (CW)3
BUSI.1500Business 1013
MATH.1210Management Precalc. (STEM)3
xxxx.xxxxScience w/Lab Persp. (SCL)3
xxxx.xxxxCo-Req. Science Persp. Lab (SCL)1
Total13

Spring Semester

Course NumberCourse NameCredits
ENGL.1020College Writing II (CW)3
ENTR.1000The Freshmen Diff.Maker Sem.1
MATH.1220Management Calculus (MATH)3
HIST.xxxxHistory Elective (AH)3
xxxx.xxxxScience w/Lab Persp. (SCL)3
xxxx.xxxxCo-Req Science Persp. Lab (SCL)1
Total14

Sophomore Year

Fall Semester

Course NumberCourse NameCredits
ACCT.2010Accounting/Financial3
ECON.2110Statistics I3
xxxx.xxxxArts and Hum. Persp. (AH)3
xxxx.xxxxSocial Sciences Persp. (SS)3
ECON.2010Economics I (SS)3
MKTG.2100Professional Communications (WOC)3
Total18

Spring Semester

Course NumberCourse NameCredits
ACCT.2020Accounting/Managerial3
POMS.2010Intro to Business Analytics3
ECON.2020Economics II3
MKTG.2010Marketing Principles3
LGST.2620Business Law3
MIST.2010Business Info Systems3
Total18

Junior Year

Fall Semester

Course NumberCourse NameCredits
FINA.3010Financial Management3
POMS.3010Operations Management3
MGMT.3010Organizational Behavior3
MKTG.3130Sales & Customer Relations3
xxxx.xxxxSocial Sciences Persp. (SS)3
Total15

Spring Semester

Course NumberCourse NameCredits
MKTG.3150New Product & Service Management (AIL), (IL)3
xxxx.xxxxArts and Hum. Persp. (AH)3
xxxx.xxxxManning Elective (3000/4000 level)3
xxxx.xxxxManning Elective (3000/4000 level)3
xxxx.xxxxManning Elective (3000/4000 level)3
Total15

Senior Year

Fall Semester

Course NumberCourse NameCredits
MKTG.4120Global Marketing (DCA)3
MGMT.3800Business Ethics (SRE)3
MKTG.xxxxMKTG Elective3
xxxx.xxxxManning or Non-Manning Elective (3000/4000 level)3
xxxx.xxxxManning or Non-Manning Elective3
Total15

Spring Semester

Course NumberCourse NameCredits
MKTG.4110Marketing Analytics (CTPS), (QL)3
xxxx.xxxxManning or Non-Manning Elective3
xxxx.xxxxManning Elective (3000/4000 level)3
xxxx.xxxxManning or Non-Manning Elective (3000/4000 level)3
MGMT.4900 /
ENTR.4960
Strategic Management / Entrepren. Strategy Implement.13
Total15

Total Minimum Credits = 123

1Either course satisfies the Capstone requirement.

No more than two Breadth of Knowledge courses can be taken with the same prefix. The Core Curriculum courses may be taken in any sequence. Refer to the Core Curriculum policy for further details. You should meet with your faculty advisor to determine how you will meet the Core Curriculum requirements.

Current UMass Lowell students should use their Advisement Report in SIS. If you need assistance, please contact your adviser.

Restriction on off-campus study:

Be advised that any course taken at another institution must be formally approved prior to enrollment. See the catalog policy for details.

Last updated: 4/03/2019