All courses, arranged by program, are listed in the catalog. If you cannot locate a specific course, try the Advanced Search. Current class schedules, with posted days and times, can be found on the NOW/Student Dashboard or by logging in to SiS.
Curricula Practical Training
Presents a comprehensive, detailed exposure to basic accounting theory. Beginning with the accounting equation, students are introduced to the accounting cycle, preparation of the statement of financial position and the income statement, accounting for assets, liabilities, and stockholders' equity of the firm, and cash flow and financial statement analysis.
Examines the use of accounting systems for managerial decision-making. Budgeting, forecasting, and cost accumulation systems, which relate to manufacturing systems, will be studied.
Pre-Req: ACCT.2010 Acct/Financial.
This course presents an intensive introduction to critical Financial and Managerial Accounting tools, techniques, and concepts. The course provides a comprehensive exposure to basic accounting theory and the use of accounting for managerial decision-making. Topics include the accounting equation, the accounting cycle, preparation of the financial statements, cost accumulation, cost behavior, and cost-volume-profit analysis.
Examines the generally accepted accounting principles relating to the preparation of financial statements. The student will study, in depth, the valuation and disclosure problems associated with the assets of the enterprise. The accounting framework and pronouncements of the Financial Accounting Standards Board are emphasized.
Pre-Req: ACCT.2020 Accounting/Managerial; also 'C' or above required in ACCT.3010
Presents the in-depth study of the valuation and disclosure issues associated with corporate liabilities and stockholders' equity. Emphasis is placed on the statements of the Financial Accounting Standards Board.
Pre-Req: ACCT.3010 Intermediate Acct I with 'C' or above, and 'C' or above required in ACCT.3020
Presents accounting as a system designed to meet the needs of external and internal users. Accounting information system concepts are emphasized. Topics include accounting transaction cycles, internal controls, and systems development processes.
Pre-Req: ACCT.3020 Intermediate Accounting II with 'C' or above; MIST.2010 Mgmt Information Systems; & 'C' or above required in 60.303.
An examination of the manufacturing function from the view of the cost accountant. Managerial control of the elements of product costs will be studied with an emphasis on cost accumulation systems both historical and estimated. Meets Core Curriculum Essential Learning Outcome for Quantitative Literacy (QL).
Pre-Req: ACCT.3010 Intermediate Acct I with 'C' or above.
Explores issues in accounting for large, multinational business entities. Consolidation, mergers, home office/branch accounting, international accounting topics, partnership and nonprofit organizations are also examined. Meets Core Curriculum Essential Learning Outcome for Applied & Integrative Learning (AIL) and Critical Thinking & Problem Solving (CTPS).
Pre-Req: ACCT.3020 Intermediate Accounting II with 'C' or above.
An examination of the purposes of financial statement audits. The following topics will be examined in depth: auditing standards, professional ethics, legal responsibilities, internal control, audit evidence, financial statement disclosures and audit reports.
Pre-Req: ACCT.3030 Accounting Information Systems with 'C' or above.
Deals with the basic rules and regulations of the Internal Revenue Code as it affects the individual and the corporation. An understanding of the code is developed through lectures, assigned readings, research, and the solution to a wide variety of problems. Meets Core Curriculum Essential Learning Outcome for Information Literacy (IL).
Pre-req: ACCT.2020 Acct/Managerial.
Arrangements must be made with department internship coordinator.
An opportunity fo students to carry out individualized study relating to the field of accounting under the supervision of a member of the accounting faculty.
This course will provide a foundational understanding of business, the various types of business organization, the key functional areas of business and how these functional areas are interconnected. Crucial skills such as use of technology, team-building, information literacy and communication will be emphasized. In addition, the course will provide an overview of contemporary business issues such as ethics and globalization. A major course goal is to enable students to gain a basic understanding of career opportunities particularly in relation to the areas of specialization within the Manning School of Business undergraduate curriculum.
All students are required to take this course if they have fewer than 30 earned credits
The Professional Development Seminar is designed to provide students with the necessary structure, resources, and support to successfully secure and engage in their first cooperative education experience. Through a variety of teaching methodologies and assignments, students will prepare to engage in the job search process through resume writing, strategic interviewing, professional networking and through learning professional behavior and presentation skills. Course open to undergraduates who have previously applied and been accepted to participate in the Professional Co-op Program. Enrollment is by Instructor permission only. For more information on applying to the Professional Co-op Program, see http://www.uml.edu/student-services/Career-Services/Cooperative-Education/Forms. Pre-Req: Permission of Instructor.
The primary goal of this seminar is to assist students in the overall assessment of their overall cooperative education experience. Through facilitated small group discussion, individual consultation and hands on practice, students will have an opportunity to identify and articulate their technical and professional skills, and explore how these skills and their co-op employment might be translated and leveraged into future work environments and their academic program at UML.
Pre-Req: BUSI.2110 Professional Development Seminar.
This seminar is designed to support and assist students in the assessment of their 6 month cooperative education experience. Students will reflect of their extended time in a work environment, the impact of their experience on their planning, and how organizational culture, personal interests and values can inform their subsequent decisions for career development. Through facilitated small group discussions, individual consultation and hands on practice, students will have the opportunity to identify and articulate their technical and professional skills.
Pre-req: BUSI.3CE Co-op Experience and BUSI.2100 Professional Development Seminar, Permission of Instructor following 6 month co-op.
This zero credit course is specifically designated for undergraduate Business students who have successfully completed the Professional Development Seminar, are participating in the Professional Co-op program and have secured their first, full-time co-op employment. The co-op is designed to provide students the opportunity to develop and enhance their hands on, technical and professional skills within an Industry related to their academic program of study. During the co-op employment experience, students will. In conjunction with their employer, develop and submit written learning goals, participate in a performance evaluation and facilitate an on-site visit by Co-op Coordinator.
This seminar is designed to support and assist students in the continued assessment of their cooperative education experience. Through a deepening of their work in Co-op Assessment 1, students will review their overall performance in the cooperative education program, while continuing to demonstrate their technical and professional skills through written work and public presentations to multiple audiences. It is expected that students will clearly define their future academic and career goals, enhance their professional networks, and develop a future plan to support aspirations related to their major.
Pre-req:BUSI.2100 Professional Develop Seminar, and BUSI.3100 Co-op Assessment l, and BUSI.3CE or 4CE Cooperative Education.
This seminar is designed to support and assist students in the assessment of their second cooperative education work experience that was for a 6 month cycle. Students will reflect on their extended time in this second work environment, and how their two different co-op work experiences impacts their subsequent decisions for career development. Students will review their overall performance in the cooperative education program, and demonstrate their technical and professional skills through written work and public presentations to multiple audiences.
Pre-req: BUSI.4CE Co-op Experience ll, and BUSI.2100 Professional Development Seminar, Permission of Instructor following 6 month co-op.
Topics of current interest in Business. Subject matter to be announced in advance. For a current semester course title, please log on to SIS, the Student Information System. Please see "notes" for the class to see the full description for individual topics.
This zero credit course is specifically designated for Manning School of Business students who have successfully completed the Professional Development Seminar, are participating in the Professional Co-op program, and have secured a third, full-time co-op employment experience. The co-op is designed to provide students the opportunity to develop and enhance their hands on, technical and professional skills within an industry related to their academic program of study. During the co-op employment experience, students will, in conjunction with their employer, develop and submit written learning goals, participate in a performance evaluation and facilitate an on-site visit by Co-op Coordinator.
Pre-req: 69.210 Professional Developement Seminar and 69.3CE Cooperative Education Experience I and 69.4CE Cooperative Education Experience II
This zero credit course is specifically designated for Business undergraduate students who are participating in the voluntary Business co-op curricular option, and have successfully secured their second, full-time co-op employment. The co-op experience is designed to provide students the opportunity to develop and enhance their business and professional skills within a business or industry related to their academic program of study. During the co-op employment experience, students will, in conjunction with their employer, develop and submit written learning goals, participate in a performance evaluation and facilitate an on-site visit by their Co-op Coordinator.
Pre-req: 69.3CE Cooperative Education Work Experience l or permission of instructor.
This seminar is designed to provide Business students with an opportunity to explore how their business school education can make a difference in the world through innovative and entrepreneurial action. We will examine social, environmental and economic problems in our community while learning about the University's own entrepreneurial ecosystem.
Course number was formerly 64.300. This course is designed to help non-business students understand the importance of innovation and entrepreneurship in today's global economy and cultivate an entrepreneurial mindset among students in the Manning School of Business entrepreneurship concentration. It will cover different forms of entrepreneurship such as small businesses, growth ventures, corporate entrepreneurship and social entrepreneurship. The course will focus on the types of innovation, turning innovation into an ongoing new venture and on the entrepreneurial process. Innovation and entrepreneurship theories and concepts will be discussed with real life examples and cases.
Requisite: Sophomore level or higher.
This course is designed for students with a curiosity and interest in starting a new business. In this course, students will explore the entrepreneurship process including how entrepreneurs discover and evaluate the sources and opportunities for new business ventures; how they assemble the resources, how they operate and grow a new business; and finally how they harvest their hard work as successful entrepreneurs. The course covers a variety of topics associated with launching and running a new business venture, such as marketing, financing, building the venture team, legal and regulatory issues, and social and environmental issues. Meets Core Curriculum Essential Learning Outcome for Critical Thinking & Problem Solving (CTPS).
Pre-Req: FINA.3010 Business Finance, MGMT.3010 Organizational Behavior.
This course focuses on entrepreneurship in established companies. In order to compete in today's dynamic business environment, organizaations need to spur and promote entrepreneurial thinking and actions as a way of remaining innovative and competitive. Thus, the course explores how the entrepreneurship process works within an existing organization, including the identifiation of strategies companies engage to rejuvenate their business, markets and industries. Students will also study how individuals can play a role in promoting entrepreneurial activities in their organizations.
The Course is offered as a 2-week intensive experiential learning of Global Entrepreneurship and Innovation. It is designed to help students to understand the importance of entrepreneurship and innovation in today's global economy and to cultivate an entrepreneurial mind-set among the students in the UMass Lowell. Students will work in inter-disciplinary, multi-cultural environments exploring problem solving techniques, opportunities identification, business concept development & venture planning using standard business model framework and bringing ideas to reality.
A critical issue for entrepreneurs and managers is how to translate opportunity into competitive advantage. This course examines theories of innovation and their application to real-world business opportunities. A particular focus is placed on emerging scientific and technical innovations and the opportunities and challenges they present to both existing businesses and new venture entrepreneurs. Students examine innovation strategies, planning models, evaluation models, licensing and the commercialization process required to launch new businesses around innovative products and technologies.
Course content covers financial aspects of an entrepreneurial venture from its start to a potential sale. Major sources of financing covered in the course include venture capital, private placement, bank credit, and public financing. Other financial concepts covered include organization of the business, financial forecasting, financial analysis, firm valuation and acquisitions.
Topics of current interest in entrep0reneurship. Subject matter to be announced in advance. For a current semester course title please log on to iSiS, the Inter-Campus Student Information System.
Opportunity for students to earn academic credit through the integration of professional work experience with related academic work. Project jointly supervised by a faculty member and representative of the employing organization.
Pre-Reqs: 61.301 Business Finance, 66.301 Organizational Behavior; and Instructor permission.
The Course focuses on innovation and entrepreneurship utilizing experiential learning and venturing projects. It will deal with ideation methods and tools, technology commercialization, business planning and potential initial incubation of an early-stage business by project teams, and the development of an investment proposal to launch a new business. Students will be exploring, identifying and analyzing the path from Idea to Market for technology projects.
There is currently no description available for this course.
This course provides the background and skills for financial decisions that individuals need to make during their entire life. Topics will include the financial aspects of career planning, budgeting and consumer credit, the purchasing and financing decisions related to housing and other major expenditures, long-term saving and investing, insurance, and retirement planning. Although the course has no formal prerequisites, it assumes that students have some familiarity with basic high school algebra.
Pre-Req: BSBA program and Junior Standing.
Principles of financial management, including working and fixed capital, sources of funds, financial statements, financial planning and capital structure.
Pre-reqs: ECON 2010 Economics I & ACCT.2010 Acct/Financial; or Business minor and ACCT.2010 Acct/Financial.
This course consists of modeling exercises that will require students to work on computers in each session. Students will learn how to apply the methods of financial analysis and to conduct time trend analysis, scenario analysis, regression analysis, and optimization using spreadsheet and/or commonly-used statistical software.
Pre-req: FINA 3010 Financial Management, and FINA 3210 Investment and Portfolio Analysis.
The techniques of financial analysis in depth. Topics covered include cash management, credit scoring, receivables monitoring, inventory management, financial statements analysis and forecasting, financial distress prediction, mergers and acquisitions techniques and other selected topics
Pre-Req: FINA.3010 Financial Management.
This course is a survey of investments for business students. Topics include the investment environment, markets and instruments, securities trading, market indexes, risk, diversification, the capital asset pricing model, market efficiency, introductory valuation of bonds stocks options and futures, mutual funds, behavioral finance, and strategies for individual investors. Meets Core Curriculum Essential Learning Outcome for Critical Thinking & Problem Solving (CTPS) and Information Literacy (IL).
Pre-reqs: ECON 2010 Economics I & ACCT.2010 Acct/Financial; or Business minor and ACCT.2010 Acct/Financial; and COM filter courses.
Advanced study of the principles of financial analysis. Covers topics such as acquisition of long-term assets, capital budgeting models, and the analysis of mutually exclusive projects.
This course introduces students to credit risk analysis approaches used by commercial banks to evaluate loan applications. Topics covered include understanding customer business and company life cycle, cash flow analysis using loan applicant financial statements, loan structuring, tax issues, and loan documentation. The course uses a combination of lecture and cases, with emphasis on the use of spreadsheets for case analysis.
Pre-Req: FINA.3110 Introduction to Financial Statement Analysis.
Advanced course on investment theory and applications. Topics covered include stock market behavior, portfolio and capital market theories, and securities analysis.
Pre-Reqs: FINA.3010 Business Finance and FINA.3210 Investment & Portfolio Analysis or FINA.2210 Investments.
A course focused on application of investment theory. Topics covered include stock market behavior and securities analysis.
Pre-req: FINA.3010 Financial Management, and FINA.3110 Introduction to Financial Statement Analysis.
This course builds on financial decision-making concepts covered in the Corporate Finance course. Some of the topics covered in the course include financial restructuring, mergers and acquisitions, different forms of debt and equity financing, leasing, and real options.
Pre-req: FINA.3310 Principles of Corporate Finance.
This course is an introduction to financial derivatives. The primary emphases are the valuation and practical application of these instruments for both hedging and speculation. Topics include the characteristics of options, forward contracts, futures, and swaps; arbitrage and the valuation of derivatives; creating value and profit diagrams; and the structure of the derivatives markets. Ethical and economic issues associated with the use of derivatives as reported in the current financial press will also be covered
Pre-req: FINA.3010 Financial Management, or FINA.3210 Investment and Portfolio Analysis.
This course covers topics relevant to the financial management of banks and similar financial institutions. The course introduces students to various types of banking institutions and the environment within which they operate in the USA including the Federal Reserve's policies as well as relevant government regulations. The course also covers topics such as the management of commercial and consumer lending, interest rate volatility, risk management techniques, performance management.
This course will provide: 1.) an introduction to ethical standards held to be best practices in the financial services industry; 2.) a survey of some of the major regulatory regimes within which this global industry operates; and, 3.) exposure to principles and procedures for establishing and maintaining and effective compliance regime consistent with good ethical practice and regulatory compliance. The course will rely heavily upon examination of real-world examples in the application of the principles surveyed.
Opportunity for students to earn academic credit through the integration of professional on-the-job experience and related academic work. Project jointly supervised by a faculty member and representative of the employing organization.
Pre-Reqs: 61.301Business Finance, Instructor permission.
Financial aspects of international business operations. Evaluation of risks associated with multinational operation and managerial decision making under conditions of financial uncertainty.
An opportunity for students to carry out individualized study relating to the field of finance under the supervision of a member of the faculty.
Pre-Reqs: 61.301 Business Finance, and Instructor permission.
This course expands the student's knowledge in the area of financial decisions for the sustainable growth of business organizations through investments in real assets and financial assets. Topics include investing in real assets under conditions of uncertain cash flows or inflation or projects have differing lives; decisions on whether to "Buy" or "lease." The topics also include investing in financial assets through Mergers, Takeovers and Acquisitions. Other related topics are disinvesting through Divestitures; avoidance of Financial Distress and Bankruptcy etc.
The purpose of the First-Year Management - 2 (FYMS - 2) is to deepen students understanding and appreciation of the functional areas within the College of Management along with their understanding of themselves as learners in the College. This will be accomplished through the administration of self-assessment tools such as the Myers Briggs Type Indicator (MBTI), participation in an online business simulation addressing the business functional areas and through participation on in-class and virtual teams.
Pre-Req: 66.100 First-Year Management Sem - 1.
Examination of individuals, groups, and organizations from a behavioral and structural perspective. Topics include employee motivation and satisfaction, communication, power and politics, the dynamics of groups and teams, conflict management, and organizational design and change.
Pre-req: Junior standing; or Business Minor.
Current issues in the management of human resources. Recruitment, selection, work force training and development, reward systems, employee health and safety, legal issues, managing diversity, performance evaluation, and human resource planning.
Pre-Req: MGMT.3010 Organizational Behavior, preference MG Concentrators.
This course will explore the intersection between business leadership and ethics in various context. It provides the opportunity for students to explore complex issues in societal and professional contexts while engaging in probing conversations with classmates.
Pre-Req: MGMT.3010 Organizational Behavior.
Analysis and application of the key factors that shape and characterize different negotiation situations; the analytical skill to diagnose potential areas of difference and select appropriate strategies to address them; the interpersonal skills to tactically manage the spceific communication and decision-making behaviors during the actual bargaining; and the ability to recognize how one's own personality, value system and perceptions affect the choice of tactics and behavior.
Pre-Req: MGMT.3010 Organizational Behavior, preference MG concentrators.
Provides students with the knowledge and skills to effectively manage in the more flexible, team-oriented environments increasingly found in contemporary organizations. Emphasis on the dynamics of groups and how they are transformed into productive teams; strategies for systematic goal setting; building team structure; using the team as a basis for problem-solving; facilitating team processes. The course focuses on today's smaller, "self-renewing" organizations, as well as on more traditional work group settings.
Examines leadership as a dynamic influence process in organizations. The role of leader characteristics and styles, matching leadership behavior and situations, issues in power and politics, empowerment and participation, conditions for leadership effectiveness. Meets Core Curriculum Essential Learning Outcome for Information Literacy (IL).
Business Process Management (BPM) addresses the foundational concepts, tools and methods involved in the identification, design, redesign, and measurement of key business processes. The goal of BPM is to eliminate non-value added steps in business activities (e.g., reducing cycle times and costs), Thus improving organizational efficiencies and productivity, and providing more quality products to customers in a timelier manner. Business interrelated processes that span horizontally across functional boundaries and, in a global economy, are often connected across geographies. Students will learn the difference between a vertical functional view and horizontal process view; what process ownership entails; and what specific activities are required for successful BPM implementation. Both quantitative approaches are covered.
The ability to execute appropriate and timely change is often a key measure of success for individuals and organizations. This course helps students develop skills to innovate, lead and successfully implement sustainable change at the individual, group and organizational levels. Students acquire capabilities as change agents, including identifying change opportunities, objectives and potential pitfalls to navigate change throughout their careers. Relevant change management experience is cultivated through individual and group exercises and projects. Specific issues addressed include problem diagnosis, gaining and leveraging influence, managing resistance to change, and evaluating organizational factors such as culture, structure and incentives that influence behavior in change contexts.
Comparison of management concepts, systems and practices in different societies, and institutional settings. The impact of economic, social, political, and cultural variables on management styles, processes and organizational structures.
Ninety-five percent of the world's customers, 80 percent of the world's economy, and the world's fastest-growing markets are outside the United States. Thus, it is not surprising that business has become global. Therefore, learning about international business and its unique challenges are an important part of a business education. The course will first address the concept of globalization, the international business environment, and the foreign national business environment, including the variety of cultures and different economic, political, and legal systems around the world. The course will then focus on international business management, including how to analyze global business opportunities, create a strategy and choose entry modes, and how to market, operate, and manage international companies. We will consider a wide variety of regions and countries, and industries and companies of all sizes including recent successful global start-ups.
Provides students the opportunity to develop the skills and capabilities needed to select, gather, synthesize and use new information to enhance their professional growth and development.
In this course we examine solutions to two emerging questions: how do we manage, motivate, and reward the increasingly diverse American work force, and what part will American labor unions play in this process. We will study these issues using a variety of sociological, psychological, economic, legal, managerial, and comparative materials, but the focus will remain on the options available to the human resource manager.
Topics of current interest in management. Subject matter to be announced in advance. For a current semester course title, please log on to SIS, the Student Information System. Please see "notes" for the class to see the full description for individual topics.
Opportunity for students to earn academic credit through the integration of professional work experience with related academic work. Project jointly supervised by a faculty member and representative of the employing organization.
Pre-Reqs: 66.301 Organizational Behavior, and Instructor permission.
An integration of knowledge in the various functional areas of management toward solution of problems affecting the character and success of the total enterprise. Corporate strategy and its implementation via appropriate policies.
Pre-req: FINA.3010, MKTG.2010, POMS.3010, MGMT.3010, and Senior Level.
An opportunity for the student to carry out individualized study relating to the field of management under the supervision of a member of the faculty.
Pre-Reqs: 66.301 Organizational Behavior, and Instructor permission.
Structure and foundations of information systems for management from both a user's and designer's perspective.
Pre-Req: ENGL 1020 College Writing II.
An introduction to databases and Database Management Systems (DBMS). Topics include basic concepts of database technology, an introduction to SQL, techniques for logical and physical database design, interaction with a commercial DBMS, and data warehousing.
Pre-Req: MIST.2010 Mgmt Information Systems, or Instructor permission.
A comprehensive overview of concepts and practice in Business Data Communications and Networking. Explores the principles and applications of data communications in organizations from familiar applications into the more technical aspects of telecom architecture. Analyzes the various types of telecom networks, and how they are designed and configured, including issues involving the management and decision-making process within the telecom department. Students provided with hands-on network administration and configuration experience with a LAN administrator. Meets Core Curriculum Essential Learning Outcome for Quantitative Literacy (QL).
Provides an understanding of the fundamental concepts of software application development for business in an object-oriented, Graphical User Interface (GUI) environment utilizing structured programming concepts. Course involves hands-on application development in a 4GL environment. Meets Core Curriculum Essential Learning Outcome for Critical Thinking & Problem Solving (CTPS).
This course addresses one or more current topics to the field of Information Systems. Topics can change at each course offering. Typically, the course will focus on an emerging information technology, discussing fundamental concepts and the technology's application to and effect on business. Examples of possible topics are expert systems, hypermedia and hypertext systems, factory automation systems, and the planning for and management of information resources. Subject matter to be announced in advance. Visit the current semester schedule on the Continuing Studies website for more details.
Pre-req: 63.301 Mgmt. Information System, and MIS Concentration only, or Permission of Instructor.
An overview of the information system and systems development life cycle (SDLC). Emphasis on tools and techniques that analyst can use to document information systems. Current, classical and structured tools for describing data flow, data structure, process flow, file design, input and output design and program applications will be discussed.
This course familiarizes students with current and emerging electronic commerce technologies using the Internet. Focus is on both Web Design and E-Business. The web design portion provides a foundation for designing dynamic interactive websites for electronic commerce. It addresses planning and developing well-designed websites that combine effective navigation with the balanced use of graphics, text, color, and database access. The electronic business section covers both the theory and practice of doing business over the Internet including issues relating to Internet technology for business advantage; managing electronic commerce funds transfer; reinventing the future of business through electronic commerce; business opportunities in electronic commerce; electronic commerce website design; social, political and ethical issues associated with electronic commerce; and business plans for technology ventures.
Pre-req: 63.301 Management Information Systems.
This course, a MIS elective, focuses on implementation of Enterprise Resource Planning systems (ERPs) and its impact on business change process in organizations. ERPs integrate information and applications, spanning the functional boundaries within an organization. The goals of the course are to help students understand ERP systems and their underlying components and technologies, and the business change process with ERP in organizations. The course covers people and technical issues during the pre-implementation, implementation and post-implementation stages of the ERP systems life-cycle.
This course will look at the roles of quality in Information Systems as it relates to Information Systems Development and Information Technology including Data Quality, Information Systems audits, the use of business process reengineering IT-enable change, and change management. The course will include real world case studies.
The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.
Pre-req: ENGL.1010 or 1020 College Writing I or 2 or HONR.1100, and ECON.2010 Economics I (Microeconomics).
This course provides students with the theory and practice of successful oral and written communication in business. Emphasis is on the development and improvement of communication skills needed for today's fast-paced organizations. Such skills include written communication in short memos and reports, including the use of conferencing technology to convey information. Additionally, the course focuses on oral communication through presentations and discussions as well as the use of current presentation software.
Pre-Req: Business majors & ENGL.1020 College Writing 2 or equiv.
Analysis of the information gathering function of marketing management. Design, execution and evaluation of marketing research.
Pre-Req: MKTG.2010 Marketing Principles; preference Marketing concentrators; COM filter courses.
Focuses on the concept of customer value, operating decisions in sales, customer service, and account management. Focus is given on calculating the value of a good or service to the customer, professional selling and sales forecasting, retail and wholesale operations, purchasing, and logistics.
Course number was formerly 62.311. Focuses on the process of new product & service development and marketing. Emphasis is given on market opportunity identification, R&D-marketing interface, business model development, market potential estimation, and market entry timing.
Evaluation of various marketing communication methods, including sales promotion and public relations, with an emphasis on advertising. Research, copy writing, scheduling and budgeting from the viewpoint of the marketing manager.
Pre-Req: MKTG.2010 Marketing Principles.
Applications of behavioral theories and techniques to the understanding of consumer and organizational purchasing processes.
Development, organization and management of various types of retailing institutions. Evaluation of retail locations and contemporary retailing problems.
Course number was formerly 62.312. Focuses on marketing strategies and tactics. Emphasis is given on research methods and applications for strategy building and implementation. Meets Core Curriculum Essential Learning Outcome for Critical Thinking & Problem Solving (CTPS) and Quantitative Literacy (QL).
Course number was formerly 62.303. Focuses on the marketing aspect of global business. Emphasis is given on cultural dynamics and economics as well as political, social and regulatory constraints as they affect the global marketing practice and strategy implementation. Meets Core Curriculum Essential Learning Outcome for Diversity and Cultural Awareness (DCA).
Topics of current interest in Marketing. Subject matter to be announced in advance. For a current semester course title, please log on to ISIS, the Inter-Campus Student Information System.
Specific projects undertaken by senior marketing students under joint supervision of department internship coordinator and representative from the business organization hosting the internship. Enrollment restricted to marketing seniors selected by internship coordinator. P/NC (free elective credit) only.
An opportunity for the student to carry out individualized study relating to the field of Marketing under the supervision of a member of the faculty
Pre-Reqs: 62.201 Marketing Principles, and Instructor permission.
Introduction to quantitative methods for analyzing business problems. Analytic methods include decision analysis, linear programming, queuing and simulation. Applications address issues in areas such as marketing, production, finance and logistics.
Pre-Req: ECON 2110 Statistics I or MATH.2830 Intro to Statistics or MATH.3860 Probability and Statistics I
Principles of production/operations management. Nature and function of production systems; operational planning and control; plant layout; materials handling; inventory and quality control.
Pre-Req: POMS.2010 Managerial Decision Making.
This case-based course will examine methods and strategies for managing and controlling material movement, with particular emphasis on international operations, from the purchase of production materials to the control of work in process to the distribution of the finished product. Strategies that will be discussed include the design of international distribution networks, the use of third-party logistics providers, and the creation of links between logistic systems and marketing to create competitive advantage. The course will also explore tactical issues that must be managed to pursue a logistics strategy successfully, including choices regarding means of transportation, packaging, and inventory policies. Underlying themes of the course will be the use of information technologies (such as electronic data interchange and bar coding) and mathematical models to support logistics decision-making.
Pre-Req: POMS.3010 Operations Management.
A supply chain consists of all of the activities and organizations required to produce and deliver a good or service from raw materials to the final end user. Global Operations and Supply Chain Management (GOSCM) involves the coordination of this complex network of organizations and flows of materials, funds, and information among and between the stages of a supply chain. GOSCM integrates the traditional business functions of operations, marketing, logistics, finance, and information systems in an international business context. The course traces the flow of products and services from development through delivery to the final user and will address topics such as global sourcing strategies, managing demand and supply uncertainties distribution strategies and logistics network design for global operations, global strategic alliances, and the role of information technology and Enterprise Resource Planning (ERP) in managing global supply chains. Meets Core Curriculum Essential Learning Outcome for Applied & Integrative Learning (AIL) and Information Literacy (IL).
This course is intended to provide students with the necessary tools and understanding for managing service operations. Service firms represent the fastest-growing sector of the economy. This course will focus on the various aspects involved in the management of service operations. The service operations are managed differently to their intangibility, time-sensitivity, high levels of customer involvement and lack of engineering standards. This course will explore topics such as design and delivery of services, the measurement of productivity and quality, managing capacity and demand, redesign of service delivery processes, management of technology, and others.
Views quality control from the total or company-wide perspectives. It contains traditional material on statistical process control (SPC), quality cost, quality assurance, quality information systems, as well as the recent management theories and ideas of Deming, Jurand, Ishikawa, and Taguchi.
Topics of current interest in operations management. Subject matter to be announced in advance.
Opportunity for students to earn academic credit through the integration of professional work experience with related academic work in Operations Management. A project, jointly supervised by a faculty member and representative of the employing organization with mutually defined objective(s), will be completed by the Student. An approved report in written form will be submitted to the supervising faculty member.