Vice Chancellor of University Relations
As Vice Chancellor of University Relations, Patricia McCafferty is responsible for leading the institution’s strategic communications efforts and advancing the image and reputation of the campus. She oversees communications; branding and marketing initiatives; print and electronic publications; media, government and community relations; and the university’s website. She is a member of the Chancellor's Executive Cabinet.
The Office of University Relations plays a key role in the university achieving its overall mission, strategic goals and priorities by collaborating with administrative and academic departments to drive recruitment and retention, revenue-generation and the development of partnerships. McCafferty is part of a leadership team which, since 2007, has overseen a dramatic transformation of the campus, including unprecedented growth in enrollment, student success, facilities, fundraising and business and government collaborations.
McCafferty has worked at the university for more than a decade, previously serving as director of media relations, executive director of communications and chief public affairs officer. She has been a communications professional for more than 30 years, working as an award-winning newspaper reporter, press secretary and congressional office district director before joining UMass Lowell.
McCafferty received a bachelor’s degree in journalistic studies/English from the University of Massachusetts Amherst and a master’s degree in marketing from Southern New Hampshire University.