Bryce Hoffman leads the university’s integrated marketing staff, which includes teams for digital content, student recruitment marketing, editorial services and creative services. Together, these teams create and deliver hundreds of projects each year in the service of building UMass Lowell’s brand, attracting new students and improving the university’s stature with vital constituencies, including parents, policy-makers and peers across higher education. Under his leadership, UMass Lowell’s creative staff has won more than 50 industry awards for excellence.
Hoffman joined UMass Lowell in 2014 after serving as executive director for marketing and communications at the State University of New York College at Plattsburgh. His career in higher education began at Cornell University where he was a writer, editor and strategist in the Division of Alumni Affairs and Development. Prior to that, he was a print journalist at daily newspapers in New York state and Michigan.
A member of the campus bike committee, Hoffman is a three-season bicycle commuter and a League-certified Instructor by the League of American Bicyclists. He was appointed in 2018 by Gov. Charles Baker to a two-year term on the Massachusetts Bicycle and Pedestrian Advisory Board.
Hoffman holds a bachelor’s degree in journalism from Eastern Michigan University and a master’s degree in communication from Cornell.