Web Strategy

As the trend for information, communication and marketing has become increasingly internet-centric, the Chancellor and Vice-Chancellors have made a commitment to utilize the web as an integral tool in providing information and access the University, its colleges, their programs and our community.

Spring 2007

The Web Strategy roadmap has been developed based on the results of the focus groups.   UML Web Stategy - January 2007 *This document is available only to UML faculty and staff. You will be required to provide your full email username (first_last@uml.edu) and password to view the file.

Fall 2006

As part of this process, the BigBad team will be holding several, small focus groups to discuss gather input on the University’s image, its strengths, its constituencies and what makes it so special, not only to the campus community but to the region. The groups will include students, faculty and administration. This “campus immersion” will give the team the necessary information, data, opinions and ideas to produce a Web Strategy plan for the University. After reviewing several vendors, the Web Steering Committee selected BigBad, a Boston-based consulting agency, to evaluate the University’s web presence in relation to our goals and objectives for our current students, prospective students, faculty, staff and alumni.