Faculty & Staff > Management Faculty > Valerie Kijewski

Dr. Kijewski has over 20 years of experience in the fields of business and market strategy where she has assisted companies in the development and testing of new venture and new product concepts, helped management understanding and adjust strategy to accommodate structural changes in the market arising from technology or buyer behavior; developed value-pricing models, and supported firm growth initiatives through the contribution of market planning and resource allocation expertise. Dr. Kijewski is a former Vice President of the Strategic Planning Institute (The PIMS Program), and while there she led a research and consulting practice in market share strategies and industrial marketing communications. Her research on the dynamic structure to share movement in competitive markets was hailed throughout the U.S. and Europe as ground breaking, and resulting in the marketing term "the K ratio" being applied to the phenomena by her business strategists. Among her clients were M&M;Mars, Kal Kan Pet Care, Keebler, du Pont, Medtronic, Nestle, Hillenbrand Industries and General Electric.

Dr. Kijewski was honored as the "Cahners Publishing Company Research Fellow" by the prestigious Institute for the Study of Business Markets at Penn State University for her work in industrial marketing communications. Among her extensive publications in the field of marketing communications "Advertising and Promotion - How Much should You Spend?", "Advertising in a Recession", and "How Advertising Drives Profitability" have been requested by over 50,000 marketing executives. Her research has appeared in such journals as the Journal of Business, Industrial Marketing Management, Journal of Pricing, and the International Journal of Purchasing and Materials Management.

Dr. Kijewski teaches the Strategy Formulation and Implementation course as well as Customer and Market Analysis to MBA Students, and Marketing Strategy to Undergraduates.

Teaches:
Marketing Internship
Sales and Customer Relations
Strategy (Graduate Course)

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