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Faculty & Staff > Management Faculty > Eunsang Yoon Eunsang Yoon is Professor of Marketing in the College of Management at the University of Massachusetts Lowell, MA. He holds a Ph.D. in Business Administration from the Pennsylvania State University (1984) and an M.B.A. from the University of Georgia (1980). Before joining the University of Massachusetts Lowell in 1988, Dr. Yoon taught at Auburn University and Pennsylvania State University. He has industry experience with a financial institution, an international economic research institute and a multinational trading company. He has provided consulting services to a number of high-tech industrial multinational firms. Dr. Yoon's research fields include business marketing, innovation management, international business and management science applications in marketing. He has publications in Management Science, International Journal of Research in Marketing, International Journal of Operational Research, Journal of Business Research, IEEE Transactions on Engineering Management, Interfaces, Advances in Business Marketing, Journal of Business-to-Business Marketing, Industrial Marketing Management and Pricing Strategy & Practice: An International Journal. Dr. Yoon teaches such courses as Marketing Opportunity Analysis, Business Marketing, Marketing Research and Global Marketing at both undergraduate and graduate levels. He is currently developing courses on Green Marketing Management and Interactive Marketing. He received the Departmental Teaching Excellence Award in 1997. He has served as faculty advisor of the Marketing Club as well as Student-in-Free Enterprise (SIFE) Walton Fellow since 1996. Teaches:
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