Undergraduate
Online Academic Catalog
Marketing Course Listings
Quick Links
62.201 Marketing PrinciplesCredits: 3
The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.
Pre-Reqs: 47.101 General Psych, 48.101 Intro to Soc, and 49.201 Economics I (Microeconomics); or Business minor.
62.302 Marketing ResearchCredits: 3
Analysis of the information gathering function of marketing management. Design, execution and evaluation of marketing research.
Pre-Req: 62.201 Marketing Principles; preference Marketing concentrators; COM filter courses.
62.303 International MarketingCredits: 3
The marketing aspect of international business. Cultural dynamics, economics, political and legal constraints as they affect international marketing institutions and practices.
62.311 Marketing Opportunity AnalysisCredits: 3
Focuses on the strategic role of marketing and the functions, which leads the business to new products and new markets. Emphasis on market development and product development.
Pre-Req: 62.201 Marketing Principles; preference Marketing concentrators; COM filter courses.
62.312 Marketing TacticsCredits: 3
Focuses on tactical process of managing the marketing mix. Emphasis on market penetration. Term project: marketing plan. Career relevance: understand the role of the marketing communications specialist, appreciate sales and service support activities.
Pre-Req: 62.201 Marketing Principles; preference Marketing concentrators; COM filter courses.
62.313 Sales and Customer RelationsCredits: 3
Focuses on day-to-day operating decisions in sales, customer service, and account management. Professional selling and sales forecasting. Term projects: selling excercise, marketing audit. Career relevance: develop understanding of professional selling, retail and wholesale operations, purchasing, and logistics.
Pre-Req: 62.201 Marketing Principles; preference Marketing concentrators; COM filter courses.
62.401 Marketing CommunicationsCredits: 3
Evaluation of various marketing communication methods, including sales promotion and public relations, with an emphasis on advertising. Research, copy writing, scheduling and budgeting from the viewpoint of the marketing manager.
Pre-Req: 62.201 Marketing Principles.
62.402 Buyer BehaviorCredits: 3
Applications of behavioral theories and techniques to the understanding of consumer and organizational purchasing processes.
Pre-Req: 62.201 Marketing Principles.
62.403 Business MarketingCredits: 3
Special problems in marketing industrial goods. Distribution channels, pricing policies, product line planning and promotional strategy for companies marketing to industrial firms, governmental agencies and other organizations.
Pre-Req: 62.201 Marketing Principles.
62.406 Purchasing and Materials ManagementCredits: 3
Purchasing procedures, inventory control, quality control, source selection, forward buying and speculation for the production enterprise.
Pre-Req: 62.201 Marketing Principles.
Development, organization and management of various types of retailing institutions. Evaluation of retail locations and contemporary retailing problems.
Pre-Req: 62.201 Marketing Principles.
62.410 Services MarketingCredits: 3
Pre-Req: 62.201 Marketing Principles; Academic Sub-Plan Marketing.
62.496 Current Topics in MarketingCredits: 3
Topics of current interest in Marketing. Subject matter to be announced in advance. For a current semester course title, please log on to ISIS, the Inter-Campus Student Information System.
Pre-Req: 62.201 Marketing Principles; preference Marketing concentrators; COM filter courses.
62.498 Marketing InternshipCredits: 3
Specific projects undertaken by senior marketing students under joint supervision of department internship coordinator and representative from the business organization hosting the internship. Enrollment restricted to marketing seniors selected by internship coordinator. P/NC (free elective credit) only.
62.499 Independent Study in MarketingCredits: 3
An opportunity for the student to carry out individualized study relating to the field of
Marketing under the supervision of a member of the faculty
Pre-Reqs: 62.201 Marketing Principles, and Instructor permission.