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ENTR.7440 Current Topics in Innovation and Entrepreneurship (Formerly ENTR /64.744)

Id: 039133 Credits Min: 3 Credits Max: 3

Description

This course examines current topics facing entrepreneurs and companies in strategic marketing of their innovative products and services. The specific issues covered include customers risk and value perceptions, buyer-seller relations, customer lifetime value, international

Prerequisites

Pre-Req: Business-PhD Students only or permission of the Instructor.

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