Undergraduate Research

Juliane Dykiel , Business Administration




“UMass Lowell gave me the opportunity to explore a field that I really love.”

"In summer 2012, UMass Lowell gave me the opportunity to explore a field that I really love. I interned for my brother's equine-related company, www.AllHorseStuff.com. What was unique about my work was that I wasn't given one repetitive task; instead, I learned about every single aspect of starting and running a business. I spent my days doing online marketing and networking, blogging and video, and even retail. Prof. Ashwin Mehta of the Manning School of Business guided me through the process of developing a business plan that organized my diverse tasks. I also got to do some field work with Hadrien, a respected trainer, training difficult horses and developing an online horse training program through videos and articles. It was a great summer, and I feel so lucky to have been given this opportunity."