The Center for Public Opinion seeks to further UMass Lowell's academic and strategic objectives through cross-disciplinary research related to political and public opinion trends and behaviors, as well as through distinctive, revealing public opinion polling that is conducted with integrity and methodological rigor. Results of such research will be incorporated into curricula to enhance student learning.
The Center provides students, faculty and visiting scholars access to public opinion research that employs time-tested probability-based techniques while incorporating the latest empirical evidence about survey innovations and best practices. Subjects of study are multi-disciplinary, covering political, social, economic and cultural issues.
The valuable data gathered through both academic research and phenomena measured will not only inform and enhance the quality of teaching and learning, but also yield important information that can advance the public's understanding of government policies, civic culture issues and encourage civic engagement.