MATCH-M2D2 International Workshops

June 20-21, 2013

The Multidisciplinary Assessment of Technology Center for Healthcare (MATCH) is a well-established research collaboration between four leading UK universities (Birmingham, Brunel, Nottingham and Ulster) which is funded by the UK Engineering and Physical Sciences Research Council (EPSRC) and partner subscriptions.

MATCH aims to transform the medical device sector by making available methods and tools that cut the time and cost from concept to continuous improvement in the market. MATCH seeks to support device users, the medical device industry, regulators, reimbursement agencies and healthcare providers such as the National Health Service (NHS) in the UK.

As part of a widening international outreach program, MATCH is partnering with the Massachusetts Medical Device Develop.m.ent Center (M2D2) at the University of Massachusetts Lowell to provide two workshops in key areas where the MATCH research has developed tools and methods to support business decisions in the medical device sector.

Participants in the MATCH-M2D2 International workshops will have the opportunity to see how the MATCH Open Business Tool can allow medical device companies to gain a better understanding of their approach to innovation and how an early stage health economic evaluation methodology can assist with critical aspects of business decision making.

June 20, 2013 (Day 1) - Open Business Model Workshop

Day 1
When: 9:00 a.m. - 4:00 p.m.  
Where: Massachusetts Medical Device Development Center (M2D2)
University of Massachusetts Lowell
Wannalancit Mills Complex 
600 Suffolk Street, Lowell, MA 01854

MATCH has developed an Open Business Model Tool that enables companies and organizations to map their current business activities. The model is based on current published theory and practice in the develop.m.ent of open business models. By undertaking such an exercise, the business focus of a company and the associated opportunities they have to can be determined. In a competitive and challenging business climate, focus is crucial.  It is the quality and appropriateness of the business focus of a company that will determine future innovation strategies – that are increasingly important in the context of growth.

This MATCH-M2D2 International Workshop offers:

  • An introduction to current thinking on the role of Open Business Models including the latest big ideas about Business Models;
  • Perspectives on how Open Business Models can benefit a business and help it to understand its approach to key operational aspects such as innovation;
  • Challenges and Opportunities for Business Models in Healthcare Examples of applications of the Open Business Model to real world companies in the UK and Ireland, Finland and the USA;
  • Training in the use of the web-based MATCH Open Business Model tool and instruction on how to analyse the outcomes;
  • How improving your Business Strategy can benefit your business.

 Who Should Attend?

  • Business Executives wanting to learn more about how business model innovation can benefit their company;
  • Entrepreneurs trying to commercialize a new technology in a dynamic, multi-stakeholder environment;
  • R & D Managers and healthcare professionals who want to make healthcare innovations work better in a market segment;
  • Industry and Investors seeking better business models for emerging technologies in new sectors, for example Connected Health.

Attendees will receive:

Case study/practical demonstration describing exemplar companies in the field of medical devices and related technologies;
Access to and instruction in ‘Hands on’ use of the web-based MATCH Open Business Model Tool;
The opportunity to explore development of a bespoke Open Business Model for their company;
A copy of the MATCH ‘Open Business Model Tool’ Workbook

Program Agenda

9:00 a.m. Registration
9:30 a.m. Introduction and Welcome
9:45 a.m. Background to the MATCH
10:15 a.m. Evaluation of medical technologies – why devices are different from pharmaceuticals
11:15 a.m. Refreshment break
11:30 a.m. Prospective evaluation in the product development cycle – The Headroom Approach
1:00 p.m. Lunch
2:00 p.m. Connecting health economics to internal business decisions such as pricing and investment
3:15 p.m. Refreshment break
3:45 p.m. Case-studies in and discussion from the floor
4:00 p.m. Close: Drinks reception and networking


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Cost

For (Day 1) June 20 2013 - Open Business Model Workshop:  $10.00 before June 14 and $20 after June 14

 

(Cost for both the MATCH Open Business Model (June 20) and Headroom Approach (June 21) events - $45 before June 14 and $60 after June 14)

June 21, 2013 (Day 2) - Business Decisions for New Medical Devices - The Headroom Approach

Day 2
When: 9:00 a.m. - 4:00 p.m. 
Where: University of Massachusetts Club 
255 Franklin Street, 33rd Floor, Boston, MA  02110

MATCH has developed a relatively simple tool that can be used to assess the commercial potential of medical devices and which can be applied at the very early stages of develop.m.ent to assist with deciding whether or not to pursue the idea. With the aid of some theoretical develop.m.ent, it can also be extended for application at the stage when the product is about to be placed on the market and can also be used when making develop.m.ent decisions, in that the approach accounts for uncertainty that can help to decide when to invest further in a product. Although not all forms of risk are covered by this theory, it does link the uncertainty a business carries forward to the strength of the statistics from clinical and other trials that the product may have undergone.

This MATCH-M2D2 International Workshop offers:

  • Training with the Headroom Method Tool for economically evaluating medical device and related products;
  • An extension of the model that applies clinical trials data – with the associated spread of uncertainty – to introduce the concept of the maximum reimbursable prices;
  • Training in the use of the maximum reimbursable price in price-setting decisions;
  • A further extension to the model that applies the concept of maximum reimbursable price and clinical trials uncertainty to investment decisions and the associated analysis of that risk that is then carried into new product develop.m.ent
  • An introduction to clinical trials evidence including basic methods to analysis

 Who Should Attend?

  • Anyone interested in health technology assessment and the application of early stage health economic analysis;
  • R&D Managers wishing to integrate health economic considerations into New Product Development systems;
  • Marketing Managers seeking to differentiate products based on cost-effectiveness;
  • Sales Managers seeking to articulate a Value Proposition for their Innovative Products;
  • Investors seeking informed product develop.m.ent decisions based on health technology assessment.

Attendees will receive:

  • Case Study/Demonstration – highlighting practical applications;
  • A complimentary copy of the Headroom Method Tool and training guide;
  • An opportunity for ‘hands-on’ use of the Headroom Method Tool;
  • A complimentary copy of the MATCH Guide ‘Evaluating Health Devices’

Program Agenda:

9:00 a.m. Registration
9:30 a.m. Introduction and Welcome
9:45 a.m. Background to the MATCH
10:15 a.m. Evaluation of medical technologies – why devices are different from pharmaceuticals
11:15 a.m. Refreshment break
11:30 a.m. Prospective evaluation in the product develop.m.ent cycle – The Headroom Approach
1:00 p.m. Lunch
2:00 p.m. Connecting health economics to internal business decisions such as pricing and investment
3:15 p.m. Refreshment break
3:45 p.m. Case-studies in and discussion from the floor
4:00 p.m. Close: Drinks reception and networking


register now button  

Cost

Cost for (Day 2) June 21 2013 - Business Decisions for New Medical Devices - The Headroom Approach $40.00 before June 14 and $55 after June 14

(Cost for both the MATCH Open Business Model and Headroom Approach events - $45 before June 14 and $60 after June 14)