University of Massachusetts Lowell
UMass Lowell Web Services
Social Media
UML
Home >
Public Affairs >
Web Services >
Social Media
Printer Friendly
Printer Friendly
Social media, such as Twitter, blogs and Facebook, are new ways to communicate and market the university to a variety of audiences. Like any marketing program, it is beneficial to establish what the goals are to starting a presence in these media and which outlet may best serve that goal. Additionally, the organization needs to commit to maintaining the presence on a consistent basis and to give the audience information they care about.
Download PowerPoint slideshow for an overview on social media.
Contact Web Services if you need help figuring out which media might be right to help reach your goals, webcontent@uml.edu or 978-934-3875.
