Life is Good at UML!

Co-Founder of Life is Good Bert Jacobs will impart his wisdom to freshmen at the convocation ceremony on Thursday, Sept. 7 at 9:30 a.m. in the Durgin Concert Hall. Raffles for prizes such as a free semester’s tuition, iPods, Palm Pilot, a semester meal plan and book store debit cars will punctuate greetings from campus representatives.

John and Bert Jacobs - Founders of Life is Good

Freshmen Convocation officially marks the start of new students’ UMass Lowell careers. Participants in this year’s event include Chancellor MacKenzie, Provost John Wooding, Dean of Management Kathryn Carter, City Manager and UMass Lowell alumnus Bernie Lynch, and Student Trustee Heather Makrez.  Musicians from the Department of Music will also perform.

Jacobs, with his brother John, began the wildly successful Life is Good brand 10 years ago in Cambridge.  The Jacobs brothers started small, selling t-shirts printed with a stick-figure named Jake — first on street corners and then in local retail stores before going national. Jake’s image and optimistic message can now be found on bags, mugs, footwear and jewelry. Jacobs’ talk will tie into the convocation’s theme, “Finding Your Place: Expanding Your World.”