Tao Gao

Tao (Tony) Gao, Department of Marketing, Entrepreneurship, and Innovation

Associate Professor


Buyer-supplier relationship; marketing innovations; mobile marketing; international marketing; emerging markets.

Research Interest

Tony Gao conducts research on management of customer relationships, marketing innovations, and international marketing, especially involving Chinese firms and consumers. He has published in Journal of Business Research, Journal of Business Ethics, Journal of Interactive Marketing, Business Horizons, Journal of International Marketing, Journal of Service Research, Thunderbird International Business Review, Multinational Business Review, Industrial Marketing Management, and Journal Advertising Research, among other journals.

Educational Background

B.E. in Industrial and Management Engineering, Hebei University of Technology
M.E. in Business Management, Harbin Institute of Technology
Ph.D. in Marketing, Virginia Polytechnic Institute and State University


Prior to joining the Manning School of Business, Tony served on the business school faculties of Northeastern University and University of Victoria and had working experience with the China branch of Mitsubishi Corporation (a general trading company in Japan) in the areas of international trade and joint venture developments.  Tony’s views on marketing, China, and international business issues have been quoted by media outlets such as BusinessWeek, Financial Times, Forbes, UPI , CIO, Consumer Digest, and Boston Globe.