Out of Home Media
Out-of-home media is defined as any type of communication that reaches an individual while they are out of the home. In particular, billboards, posters, and mass transit placards represent a promising avenue for science learning.
With the advent of cell phones (and smart phones in particular) the opportunity to tailor the out-of-home learning experience to the needs and/or interests of individuals has never been greater.
Additionally, many possibilities exist that integrate out-of-home media with web-based interactive learning experiences.
The effectiveness of outdoor media, especially of mass transit media has been demonstrated for disseminating knowledge of a social problem and promoting healthy behavioral change Research suggests that transit advertising is able to grab audiences’ attention, raise awareness, and promote recall of information.
If out-of-home media is effective at selling products and services as well as fostering social change, might it also be effective at helping the public understand a significant scientific issue?
Examples of Out of Home Media include:
billboards, posters, placards, and mass transit spaces.
This material is based upon work supported by the National Science Foundation under Grant Number 1049317.
Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.