Srikant Vadali
Assistant Professor of Management (Marketing Group)

Expertise: Conjoint Analysis, Market Research


Phone: 978-934-2810
Fax: 978-934-2064
Office: Falmouth Hall 207A

Educational Background

Professor Vadali holds an M.B.A. degree from the Indian Institute of Management (Lucknow, India) and a Ph.D. from Pennsylvania State University.

Scholarly Interests

Dr. Vadali's primary research interests include marketing strategy, auctions, marketing research and the usage of music sharing programs such as Kazaa among consumers. Professor Vadali has been a recipient of a number of honors and awards in support of his research.  Some of these include The eBRC Doctoral Support Award in 2003 (selected from 30+ dissertation proposals worldwide) and the ISBM’s (Institute for the Study of Business Markets) Business Marketing Doctoral Support Award also in 2003 (selected from 40+ dissertation proposal submissions worldwide).

Bio Sketch

Srikant Vadali is an assistant professor of management in the department’s Marketing Group, and currently teaches Marketing Principles and Marketing Research. 



College of Management, One University Avenue, Lowell, MA 01854
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