Eunsang Yoon

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Eunsang Yoon

Professor of Management (Marketing Group)

Expertise: New Product Planning, Global Market Entry, and Sustainable/Green Marketing.

Phone: 978-934-2814

Fax: 978-934-2064

Office: Pasteur Hall 316

Email: Eunsan_Yoon@uml.edu

Dr. Yoon holds an M.B.A. degree from the University of Georgia and a Ph.D. from Pennsylvania State University.

Professor Yoon’s research areas include new product planning, global market entry, sustainable management and information technology applications to marketing planning. His papers have appeared in Management Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Product Innovation Management, Industrial Marketing Management, Journal of Business-to-Business Marketing and other business journals.

Eunsang Yoon is professor of Marketing in the Department of Management. Prior to joining UMass Lowell in 1988, he taught at Pennsylvania State University and Auburn University.

Professor Yoon has served as the faculty advisor to the Marketing Club and Students-in-Free Enterprise which have participated in community outreach activities focusing on a wide range of environmental and marketing education issues. He has also provided consulting services to a number of commercial enterprises and government agencies in the fields of sustainable marketing, waste management, global market-entry decisions,and new product planning.

Professor Yoon currently teaches Marketing Opportunity Analysis, Analysis of Customers & Markets, and Sustainable/Green Marketing in both the undergraduate and M.B.A. programs.

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