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College of Management

Beatrice (Beebe) Nelson, Ed.D.


beatrice nelson
Beatrice (Beebe) Nelson, Ed.D.
Visiting Professor of Management (Marketing Group)

Expertise: new product development, including portfolio management, life cycle management, market segmentation, technology mapping, product definition and voice of the customer


Phone: 978-934-2815
Fax: 978-934-2064
Office: Pasteur Hall 214

Educational Background

B.A., Philosophy, Bryn Mawr College

M.Ed., Guidance and Counseling, Harvard University

Ed.D., Philosophy, Harvard University

Nelson holds the NPDP certification from the Product Development and Management Association, is certified to administer the Myers-Briggs Type Indicator® (MBTI®), and is a consulting member of the Society for Organizational Learning (SoL).

Scholarly Interests

Practitioner-focused publications include "Listening for New Products: The Conversations of Product Development," CQM Journal, 1997, “Seven Steps to Strategic New Product Development,” PDMA Handbook of New Product Development, Wiley, 1996, and  “Product and Technology Roadmapping,” co-authored with Richard E. Albright, in the PDMA Toolbook2 (2004). Recent research focuses on the concept of process maturity in innovation and new product development, and on organizational dynamics in the practice of sustainable innovation. Nelson is working on a book on the latter topic.

Bio Sketch

Nelson is co-director of the International Association for Product Development, a consortium of member companies which come together to investigate leading edge issues in product development. She served as book review editor for the Journal of Product Innovation Management from 1999 to 2003. She has published academic articles in philosophy and was a member of the Philosophy Department at the University of Massachusetts at Boston from 1967 until 1991.


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