Department of Management

Marketing Concentration

Bachelor of Science in Business Administration

Marketing is the process whereby organizations anticipate and adapt to environmental change. Accordingly, successful management of the marketing process requires an appreciation for and understanding of buyer behavior, marketing research, product development, distribution and promotional strategies, and pricing policy. Students graduating in marketing often go on to careers in general management, as well as advertising, sales and sales management, retailing, wholesaling, marketing research, physical distribution, purchasing, and marketing management.

Marketing Electives include Business Marketing (62.403), Purchasing & Materials Management (62.406), Services Marketing (62.410), and Buyer Behavior (62.402).