70.397 Art and Copy

Art and Copy

Course Details
Min Credits 3
Max Credits 3
Course ID 6883
Status Active

The real world of advertising incorporates selling words and memorable images in a dynamic visual/verbal design unit. As copywriters and art directors, students learn to think pictures and see words as they prepare advertising campaign concepts for a variety of products and media, including print and television. Spring, alternate years.

Pre/Co-Requisites: Pre-req: 70.101 Art Concepts, 70.102 Art Concepts II, 70.113 Digital Foundations, 70.201 Form & Content, 70.155 Drawing I, 70.156 Drawing II, 70.210 Graphic Design I and 70.310 Graphic Design II.