63.745 Electronic Commerce

Electronic Commerce

Course Details
Min Credits 3
Max Credits 3
Course ID 36977
Status Active

This course provides a foundation on digital commerce and e-business for PhD program. It will cover both theory and practice of e-commerce (B2C), e-business (B2B) and emerging e-business technologies such as Web 2.0 and social networking, all with an organizational perceptive. Various theoretical models will be analyzed on topics such as e-strategy, interactive/e-marketing and supply-chain, agent-based commerce and intelligent markets, shopping carts and payment systems, user interface design, EDI transactions and Extranets, personalization and privacy security, encryption, and intellectual property. Students will be assessed through research paper and exams.