63.630 E-business

E-business

Course Details
Min Credits 3
Max Credits 3
Course ID 30437
Status Active

This course provides a foundation on digital commerce and e-business for MBA students. It will cover both technological and managerial aspects of managing e-business operations in either a traditional or pure "dot.com" organization. Issues covered include interactive marketing and market-spaces, agent-based commerce and intelligent markets, electronic shopping carts, user interface issues, EDI transaction via Extranets, database interfaces, personalization and targeted communications, security, encryption, and payment systems, privacy and intellectual property.

Pre/Co-Requisites: Pre-req: Matriculated MBA Manning; 60.501, 61.501, 62.501, 63.501, 66.501, 66.511 and 63.601 or permission of MBA Coordinator.