62.740 International Marketing Research

International Marketing Research

Course Details
Min Credits 3
Max Credits 3
Course ID 36970
Status Active

The doctoral seminar is designed to expose students to the cutting-edge research in marketing models and discuss the relevance and implications of these marketing theories in a global business environment. It covers various research topics including pricing, new product development, marketing, brand management, and consumer behavior in a cross-national setting, with emphasis on developing a critical understanding of theory, concept development, research design, and research results within the field of international marketing.