62.630 Market Research

Market Research

Course Details
Min Credits 3
Max Credits 3
Course ID 35578
Status Active

In this course students will learn and apply various marketing research techniques that will enable them to make soundly based decisions about new products or services in either an existing firm or new venture. Some of the topics covered include: assessing customer needs, estimating market demand, deciding the features of a proposed product/service and the price that would be most attractive in its target market. The course will provide students with an overview of key marketing concepts, and understanding of the statistical methodology behind market research techniques and practical application of these techniques through cases and projects.

Pre/Co-Requisites: Matriculated professional MBA students who completed 60.501, 61.501, 62.501, 63.501, 66.501,66.511 OR MSITE major OR New Venture Certificate OR PSM major OR MSA major OR permission of graduate program coordinator.